Think Dirty. Shop Clean.
I watched Bri Hall’s Eco Styler Gel is Canceled during one of my notorious YouTube rabbit hole trips. In the video, Bri discussed her most recent experience with Eco Style Gold styling gel and the effects the gel had on her physically. By the end of the video, I began to think about the products I used on a regular basis and if their ingredients are truly natural or organic. I searched Google for information on the brands: Shea Moisture, Alaffia, Alba Botanica, and many more. There was so much information to digest that I became overwhelmed. My next search was to find a mobile app that would help me access the products I purchase. I found the Think Dirty, Shop Clean application which is available on Apple App Store and Google Play.
Think Dirty empowers and educates the consumer by allowing them to make an informed decision on what products they purchase. You can scan the product’s barcode or search by the brand name. The product is rated based on publicly available data released by non-profit and government agencies in North America. Each ingredient in the product is rated on a one to ten scale and the product receives an overall Think Dirty rating no lower than the highest rated individual ingredient. For example, Shea Moisture Superfruit Complex Body Wash has a Think Dirty rating of three because of the Sodium Lauroyl Hydrolyzed Silk Protein in the product. The Dirty Meter has a breakdown of Dirty, Half N’ Half, Clean and N/R.
Source: thinkdirtyapp.com
A few of the products I use for my hair have a rating of 8 due to the fragrance used but most of them have a rating of 3 or below. Overall, I will continue to use the Think Dirty app whenever I am restocking my personal care products. I do wish the app had a percent breakdown of each ingredient. Maybe in future updates or as information becomes available, the developers will have the percent breakdown. I would recommend this app to anyone who is conscious about the products they use or live a clean, natural, or organic lifestyle.
Originally published on May 28, 2018 on Purpose Weekly.
